What is Online PR?
Social media campaigns are categorized as "Engagement Marketing"; advertising, direct mail, e-mail campaigns are categorized as "Push Marketing" and search and online public relations are categorized as "Pull Marketing" (also referred as "attraction marketing").
Online public relations is methodology and philosophy of attracting your ideal patient on the internet. It's purpose is to target those that are interested in what you have to offer by using content that is story and passion driven to stimulate a desired outcome (ie: opt-in on a form, call the office, etc.). When properly done with multiple sources of media, many targeted patients will do what whatever it takes to get in to see you! This leads to less fee-resistance and generally a demand for higher fees.
If you have an interest in learning more about how to use properly orchestrated online public relations in your practice to attract more qualified, educated patients that won't give you resistance to your fees, please fill out the form below: