About Dr. Scott Consulting
Dr. Scott Peterson D.D.S, PA
Dr. Peterson received his undergraduate degree from Louisiana State University in 1982 and completed dental school at the University of Texas Health Science Center located at the world famous Medical Center in Houston. After graduating from dental school, he spent the next 11 years building a private practice from scratch. During those early years in his career, he had many mentors; the most influential during that period was Dr. Omer Reed of NAPILI / PENTEGRA. Dr. Reed taught him the importance of communications in a professional practice.
In 1989, Dr. Peterson was influenced by a master of influence and persuasion; Walter Hailey. Mr. Hailey introduced him to the power of masterminding and was instrumental in his starting two companies that launched two unrelated infomercials, all in a 2 year period while simultaneously building his dental practice. This would be where he really learned the power of DIRECT RESPONSE MARKETING.
"In 1990, I picked up Tony Robbin's book, "Unlimited Power" and couldn't stop reading! I attended seminars, listened to and read everything I could with Tony Robbins, Dr. Deepak Chopra, Dr. Wayne Dyer, Dale Carnegie, Leo Buscaglia, Norman Vincent Peale, Napolean Hill, Stephen Covey...the list goes on. In 1994 when I was approached by a coach from Fortune Practice Management, and discovered that the company was owned by Tony Robbins, without any hesitation at all, I signed up"!
Tony was an important influence in shaping many of Dr. Peterson's core beliefs about personal power and building relationships while deepening his understanding of the importance of leadership and excellence in communications. Combining 4 years of self improvement study with Tony's Fortune Practice Management concepts, Dr. Peterson was able to DOUBLE the production in his private practice and INCREASE THE NET PROFIT to 80% - in 12 MONTHS!
With a passion for wanting to reach more people with the principles he'd learned, Dr. Peterson moved his family to Austin, TX in 1996, and accepted a Chief of Staff position with a large publicly traded dental company. Within 6 months, he was responsible for a 100% INCREASE in production with the office he lead and contributed to ideas and concepts that were implemented in offices located in other parts of the country.
As the Dental Practice Management sector of Wall street proved to be an unsuccessful model and stocks in the dental niche were tanking, he turned to an entrepreneur friend of his that was starting up a business in a thriving niche - music! Helping his friend raise capital, they spun off another company in the music business; and in 1999, he founded a music marketing service/management company that served musicians in Austin, Texas.
The company showcased two Austin bands in Koln, Germany at the world's largest music festival, PopKomm. One of the bands they managed, toured the country and opened for John Michael Montgomery at the Las Vegas Air Show.
In 2000 when the internet bubble busted, raising money to continue to serve musicians became difficult and Dr. Peterson moved his family to North Texas to join a private multi-doctor, multi-specialty group dental practice. Dr. Peterson was an integral part in helping this group practice grow to 3 offices and almost TRIPLE DIGIT GROWTH in 7 years!
In 2010, Dr. Scott Consulting began with the focus to help dentist's market and grow their practices utilizing marketing services, mentoring and coaching. Around the end of 2010, Dr. Peterson attended a Sandi Krakowski seminar in Indianapolis, Indiana where she was teaching on internet marketing.
During a break, a guy named Patrick Whitson introduced himself after overhearing a conversation Dr. Scott was having about marketing for dentists. Patrick mentioned that he was a web & graphic designer, and was doing marketing for local clients. Dr. Scott decided to partner up and have Patrick do the website design, marketing and technical stuff for the dentist's he was working with.
After working together for about a year, they decided to create Dental Marketing Magic, which was to become the brand for the services they wanted to provide for dental practices to grow and flourish. Dr. Scott and Patrick worked together helping dentist's of all kinds to grow their practices and online presence until 2014, when Dr. Scott joined his newly married wife, Shauna Ekstrom, to build upon an already very successful network marketing organization under the name Heartfelt Network Marketing.
He's been instrumental in creating an online presence for Shauna to share her incredible story of "rags to riches", hope and inspiration with the world. They're enthusiastically reaching those who share the values of freedom and contribution, and creating a self-directed economy for themselves and others. "Taking responsibility for your own success, and failure, is exhilarating and tests every human emotion and challenge conceivable."
What People Are Saying About Dr. Scott Peterson:
Dr. Scott is not only an outstanding dental practitioner, but is also an amazing dental marketer and connector. Working with Scott has enhanced everything that I do. He is smart, energetic and always researching new methods and tools to help dentists grow their practices with the best marketing tactics and strategies with automation. Without hesitation, Dr. Scott is my "go-to-guy" for marketing and systems expertise.
Founder at David Phelps International
Dr. Scott is an experienced dentist, whose REAL passion is helping his colleagues massively grow their dental practices through the use of effective, tried-and-true forms of marketing, which includes the correct usage of social media. His premise is that if your dental practice is not online you’re missing a big piece of the pie (and he’s absolutely correct). Dr. Scott also uses cutting-edge marketing strategies to help drive traffic (people) to the dentist and ultimately to the dental office. When you meet Dr. Scott you’ll immediate notice and experience his passion and expertise, both of which are contagious!
How Can I Help You?
Do you need help in growing your dental practice, retaining paitients or just need a consultation to discuss your situation? Just click the button below to schedule a FREE strategy session.