I urge you not to ignore this blog post.
It may just save your practice, your family and
your livelihood.

The industry I love so much, Dentistry, is under
attack. And It's happening as I type this.

I write this to warn, inform and help. NOT scare.

Dentists all over North America are going bankrupt.
I've received 5 notices of bankruptcy from dentists
across the country…pleading for my help. Unfortunately
for them it's too late, but you, I can 100% help.

That is more bankruptcies notices in 1 month than in 10 years!!!

The facts for this occurrence are simple (but ignored by 97%
of dentists who refuse to change)

Click here to get the full story….

Best
Graig Presti
CEO Local Search For Dentists™

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I don’t usually do this, but let’s get theoretical for a second. Every satisfied patient should bring you more patients, right? Ideally word-of-mouth would do all the work – your happy patients would refer their friends and family, who in turn would become patients.

But what if you’re not quite at that stage? What if you have no internal referral system set up, and no follow-up with existing patients that gets them to pay, stay, and refer? That’s when the next best thing needs to happen – every happy patient can influence potential patients.

Short of having your patients deliver more patients to your door, the best thing is for your current patients to sway potential ones by writing great reviews about your practice. Without online reviews, it’s hard for people to pick you over your competitors. Plus, without reviews you’re far less likely to outrank your competitors on Google.

The bottom line is you need to ask each and every happy patient for an online review. But how do you do it without being a pest?

This is often where even the smartest practice owners, the ones who know how important online reviews are, get stuck. They’re not sure how to ask patients or how to show them what to do, so the 5-Star reviews never get posted. Fortunately, you’ve got options – 13 of them.

I know of 13 ways you can get reviews that patients either write directly on your Google Places page (aka Google reviews), or write through third-party sites such as Yelp and CitySearch. It doesn’t matter how much time you have, or how many patients you have, or how computer-savvy your patients are, at least some of these methods will work for your practice.

13 ways to get online reviews

  1. Organic method – Make sure your practice is listed on as many third-party sites as possible so that patients can find you if they feel like writing a review.
  2. Links or clickable images on your site – This is something patients can click on at your website in order to write reviews.
  3. Single-page handouts – A sheet of instructions you can hand to patients that walks them through how to post a review.
  4. Personal email – A simple email with a polite request and a link. But for Pete’s sake, personalize it. None of that “Dear Valued Patient” garbage. You can also do this with your email signature. Instead of a bunch of fluff at the bottom of your emails, include a little link where patients can dash off a quick review.
  5. Autoresponder email – If you have patients on an email list through a service such as DemandForce or Smile Reminders, you can have an email request go out automatically.
  6. Snail-mail request/instructions – People generally pay more attention to snail-mail, especially if it’s personalized and from a practice they know and like. This method is a bit of work, but you’ll probably do well if you choose to use it.
  7. Video – A short walk-through for patients who you think would rather watch a quick video than follow other types of instructions.
  8. Social media – In particular, Facebook. What’s nice is that patients can write CitySearch reviews using their Facebook username.
  9. QR code on a postcard – Give patients a little postcard that asks them to review you by scanning a QR code with their smartphones. The QR code contains a link to your Google Places page, your InsiderPages listing, or elsewhere.
  10. QR code as a sticker or decal – The sticker or decal can go anywhere in your office or store, and patients can scan it with their smartphones to review you on the spot.
  11. Phone call – This is a bit old-fashioned but effective with the right kind of patient.
  12. A little gift for patients – A fridge magnet, or a free pad of paper with your logo and phone number on it with a request to leave you a quick review can work wonders. The gift has to be something people will actually use, keep on their desk, and see every day. It’s a subtle but persistent reminder.
  13. Ask reviewers to write through a variety of sites – If you know for a fact a patient wrote you a Yelp review, ask the person to also write you an InsiderPages review. There are no rules against it. In fact, the review sites themselves share reviews. I suggest you  do this only with really close, loyal patients who don’t mind spreading the good word.

These methods are not mutually exclusive, nor do you have to pick one or just a few. You can use as many of these ideas as you’d like. In fact, it’s best if you use a variety of these ideas so that you get reviews on a variety of sites, and so you can determine what works best for you and your patients.

If you’d like to learn more about how to get 5-Star Google reviews and protect your practice and your hard-earned revenue go to http://localsearchfordentists.co/

Graig Presti is founder and CEO of Local Search For Dentists, he has been recognized as one of the world’s top market leaders in the dentistry world, and he has led the marketing and PR campaigns that have driven more than 10,000 dental practices to record years. Graig’s Google patient review attraction ‘’cheat sheet” system has been seen in The Wall St. Journal, Newsweek, Inc. Magazine, and Inc. 500, as well as on CNN, FOX, NBC, ABC, and CBS markets across the nation. To get a free copy of the cheat sheets go to LocalSearchForDentists.com or https://www.youtube.com/watch?v=dNxxh5-m0lY

 

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With an increasing amount of patients turning to online resources to research potential dental care providers, it’s becoming essential for dentists and practices to not only increase their online visibility, but also ensure that their online reputation is in good standing. A new program launched by LocalSearchForDentists.com is helping dental professionals across the nation establish more credibility online and increase their number of patients because of it.

“So many patients now go online to research dentists in their area before scheduling an appointment, and Google patient reviews have a big impact on that decision,” said Graig Presti, CEO of Local Search for Dentists. “Sadly, we’ve found that just one false negative review from a disgruntled patient or former employee can be detrimental to dentists’ credibility online. This program helps dentists create an online reputation that accurately portrays their level of care and trust with patients.”

Every new patient comes from Internet dental marketing. It doesn’t matter if dentists advertise using radio, direct mail, billboards, television, or internal referral campaigns. What is the first thing a patient is going to do when they are referred to a practice or see an advertisement for the practice? Patients are going to Google the dentist’s name and the name of the dental practice. Patients are going to figure out if they are legitimate and if anyone has anything good or bad to say about the practice. Patients are going to read the online reviews, and will look at any videos related to the practice, and will read what others say about the practice. Patients want to feel cozy and warm before they pick up that phone to call for an appointment. The bottom line is, if dentists don’t have good presence on the internet, the dental practice is not going to get a bump from their advertising campaign. All advertising campaigns need to be done in conjunction with a strong internet presence. The internet impacts every portion of a dental practice. The Internet holds the ‘keys to the kingdom.’

Graig Presti’s team who specializes in marketing for dental offices uses a combination of press releases, SEO, and strategies to accumulate authentic Google patient reviews in this new reputation management program. The program is designed to work both re-actively and proactively meaning it's effective for both those who need to repair a tarnished reputation, or those who want to build credibility to lessen the impact of negative reviews in the future.

Unlike other online marketing companies, LocalSearchForDentists.com doesn't fabricate reviews to inflate reputation. Rather, they focus on building mentions and authentic reviews of the dentist or practice to diminish the visibility of harmful reviews.

Reviews of this reputation management have been outstanding, with many dentists and dental practices seeing drastic improvement after suffering from detrimental negative reviews.

"I had an angry patient go on to PissedConsumer.com and leave a nasty review, but LocalSearchForDentists.com removed it page 1, which was really a game changer," said Dr. Larry Stroud, a client of LocalSearchForDentists.com. "Bottom line is that no one knows the internet like LocalSearchforDentists.com. I've been using this company for 3 years now and listen to everything they have to say because it works."

According to Presti, now is the time for dental practices to get their business listed and take advantage of the growing numbers of people using local search to find dental care and services. Presti states, “Statistics show that somewhere in the neighborhood of 86% of households does some kind of search for a local product or service on a daily basis. As a business, dentists need to go where the customers are looking and buying. There is clear evidence that the internet has turned local. Statistically, 80% of Americans’ income is being spent within fifty miles of their homes and a successful local internet marketing strategy is imperative to a business’ success.” Presti has proven countless times that he has discovered the recipe for success to getting dental practices to rank highly on local searches in their area.

In addition to their reputation management services, LocalSearchForDentists.com also offer others resources for dentists wanting to improve their marketing and grow their practice. They recently launched a dental marketing radio program that is free and available live or via podcast. Graig Presti, founder and CEO of LocalSearchForDentists.com, reviews and is a leading marketing authority who works with dental practices around the world, helping them leverage the Internet so they can generate more phone calls, more new patients, and more profit into their practice consistently, month after month. Presti specializes in helping dental practices dominate their local area by using proven local Internet dental marketing techniques. He has mastered the art of generating a flood of new patients into dental offices by helping them dominate the top local search engines like Google, Yahoo and Bing. Presti contends, if a dental practice is not on the search engine’s first page for all of the cities a practice serves, dentists are missing out on business, and just as important, their competitors are getting new business every day that could be theirs.

For more information about LocalSearchForDentists.com and their reputation marketing for dental practices, please visit http://www.LocalSearchforDentists.com

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